Sunseeker Resort Charlotte Harbor faces an uncertain future after parent company Allegiant Travel Company announced plans to sell the luxury property. The decision follows construction delays and significant storm damage, contributing to financial challenges.
Construction costs for the resort exceeded the budget by approximately $225 million. Hurricanes Helene and Milton further impacted the resort last fall, causing an estimated $5.7 million in damages. During a Q4 2024 earnings call, Allegiant expressed hopes of finalizing the sale by this summer.
Local residents in Charlotte County have mixed opinions about Sunseeker Resort. Some believe the resort’s pricing is too high. “Expensive,” said Punta Gorda resident Harold Baldwin. Port Charlotte resident Jason Smith added, “It’s too expensive for locals on a budget.”
The resort’s average occupancy rate in Q4 was just 54% with an average daily rate of $238. Roughly a year after opening, Allegiant Travel Company announced its intention to sell at least a majority stake in the property.
Bob White, CEO of the Charlotte County Chamber of Commerce, said he wasn’t surprised by the news. “I wouldn’t say it was a shock,” White stated. He believes a sale might not significantly alter the current situation. “From my business perspective, it might be business as usual unless there’s a drastic change from the new ownership,” White commented.
Despite the uncertainty, White remains optimistic about the resort’s impact on Charlotte County. “It’s a great amenity for both business and residents,” he said.
Locals also offered suggestions for improvement. “I think, you know, there needs to be more than just the food,” Smith suggested. “Like a concert, events, or a casino.”
Many hope the sale will lead to positive changes for the resort’s future. “It adds to the beauty of the area, and I wish them luck,” Baldwin shared. Representatives from both Marriott and Hilton have toured the resort, though no decisions have been announced.